Tuesday, June 1, 2010

Abercrombie Project

Over the winter, I finished a project for Abercrombie & Fitch. I had to do three collections: Floral, Embodies Brand, and Eclectic. These patterns have never been used by A&F, but were designed to fit their demographic and applied to their clothing lines, specifically for Abercrombie women's.
I recycled some of my older prints for this collection, but decided to play with scale and color to make them more contemporary and fitting for apparel. I see these prints applied onto lingerie and swimwear.
This a simple collection of plaids and stripes that embody the Abercrombie brand. These were designed for shirts and woven button-down shirts and jackets for both men and women.

I love the crosshatch trend that is all over stationery. I wanted to translate the idea into the Eclectic Collection. I think linings inside winter jackets is the best place for these prints.
Virtual applications for a few of the prints above.

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